Final Poster

Final poster analysis

This is my final poster for my A-level project, as you can see it has changed dramatically from the previous draft. The main change that you may see is in the title, I have changed this a lot as from feedback I found that it was very hard to read and unclear on the page. I had grown somewhat attached to the first draft of the title however I believe that the changes I implemented worked in my favour. My teacher advised me to change the colour from red to white as she believed that due to red being a very prominent colour, having the title as well as the image this colour it was not very noticeable and became engulfed by the background. I have changed the title so it easier to read as before it had many lines through and pieces missing from the letters that it made it hard to read for those who did not know what it was called prior to seeing it. To tackle this problem I eased the destruction down a bit by making it less broken up, to do this I focused on the edges of the letters, this still looks destroyed however not to the extent that it is unrecognisable. Moreover the actors name shave been moved as they previously did not all fit on just the one line at the top, however I had previously aimed to do this as it showed the main actor within the film. To follow the feedback given to me, I put all the actors at the top on the same line and to show the main actor I put it above the title, this clearly shows this point as he is positioned closer to the title and the centre of the poster. The top of the image within the poster has also been cut down, this was done to fit all of the actor names onto the red rather than on the black on his head. The glow around the tag line has also been changed as I felt it was to strong, I decided to change this so that it was only really visible on the words highlighted in red, this makes these words stand out even more. I initially made these words red as they are the hard hitting words within the tag line, as when spoken out loud they act as the words that catch your attention and i wanted to emphasise this in the text as well as when it is said out loud. The billing block is also smaller so that it does not cover up any of the mallet on the right hand side. the red on his hands shows that he has done something violent and he now ha 'blood on his hands' following the pre text that he has killed someone or caused someone to die.

How i created my poster image

the original image started off with harry facing away from the camera holding a mallet, I started off by taking Harry's reflection out of the picture. from here I used a poster setting which made the colours stand out and then I edited them so harry was clearly visible within the picture (his silhouette) I then changed the colour balance and made red a very prominent colour. to help the mallet stand out I positioned harry so that it was over the white of the door. this meant that when I put it into Photoshop it was easy to make it stand out.

 

Poster inspiration

from this poster chosen due to my chosen genre I have decided to follow suit with many aspects. For instance this uses a portrait photograph showing the main character and some sort of weapon. I have incorporated this into my poster through showing him holding a mallet to give a sense of danger and excitement about the film.

 

I have also placed the title of the film in the middle along with the tagline. the font in this poster has also inspired me into choosing a font as the title in the I am legend poster mirrors the background colour of the poster and I have used this same technique with my poster with the white text with a red glow it also mirrors the colour scheme of the poster.

 

the actors name is also located at the top of the page and I have took inspiration and done this also, this makes them stand out as well as making the top of the poster a larger focus point as the actors within the film may sometimes draw people in to watch the film.

 

 

poster changes

BeforeAfter

 

after feedback from teachers and friends I have decided to change the main title I have done this as they said that it was to hard to read and the colour made it blend into the picture to much. this is why I have changed the text by making it easier to read and changing it white so that its clearer. my teacher told me that there was to much red on the page so by making it white it balances it out more.

I have also made the names at the top smaller so that they fit on one line and I have put the main characters name just above the title.

I have also changed the billing block by adding a smaller bottom line and by putting the date of release in the middle. this is also supported by my research for the location of the date.

Film poster before feedback

This is my final poster before asking for feedback.

For the text of OUTBREAK I initially used a Photoshop font but through numerous tools I have made the text look worn and destroyed. Also  to emphasise the fact that it is old I have added green vines drooping down from the top to show it has been allowed to get overgrown showing that it has not been cared for, overall indicating that there has been a massive disaster that has caused it to become damaged and as a result caused to become neglected.

The main image started off as harry (central protagonist) facing a light but with you unable to see the source. however through Photoshop I have made it look  more cartoon like and blurry. I believe that this has a good effect on the image and the poster as with red being the main colour used it makes people think of things such as anger, blood, violence etc. Also I have emphasised his weapon more which shows that there will be action within the film. also by not revealing the characters face it gives an element of mystery about the film. it also shows you nothing about the main character which allows the audience to interpret him in their own image which entices them to watch the film to see who he is. this makes it so you know that throughout the film he may be somewhat secretive, however through the film he may open up, shown by him about to turn around or looking to the side.

To create the billing block I used a very slim font on Photoshop and used different sized fonts to indicate the more important information. I believe that this was very effective as it also promotes my production company through having it at the top of the block. this creating a visual link between by trailer and the poster showing convergence within my products. I did not want to use a billing block off the internet as the contents would have no relevance to my product and to make it work I would have had to cut out the writing from the background which proved difficult in my attempt, this is why I used YouTube to research how I could make my own. one thing that I need to add is a date for which the film is released and by doing this replace the 'coming this summer' text, this will show how i have researched similar posters

For the actors names at the top I used a similar font to the billing block however for this I added a small outer glow which makes it visible while on a black background. The only thing that I would change is to make the font bold to make it more prominent.

The tagline that I have used is very similar to that of 'dawn of the dead' however after hours of ideas I could not find one that was in my opinion better or of the same standard. To make it my own I changed the most direct words and used both font and colour to make it more relevant to my film.

Padlet- poster feedback

Created with Padlet

Poster mock up